Tag: Wilier

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Viva Wilier – where the name originated…

Italians have historically used the letter W as shorthand for ‘Viva’ and their road racers would be supported with banners that read “W Coppi” or “W il Giro”. The Italians also had a patriotic expression that read “Long live Italy, liberated and redeemed”, which translated to “W l’Italia liberata e redenta”… and this was further …